Active Ingredients: Potassium Nitrate (5%) (Maximum FDA Sensitivity Active Ingredient); Sodium Fluoride (0.15% w/v Fluoride Ion). Inactive Ingredients: D&C Red 30 Lake, FD&C Blue 1 Lake, Flavor, Glycerin, Hydrated Silica, Sodium Benzoate, Sodium Hydroxide, Sodium Lauryl Sulfate, Sodium Saccharin, Sorbitol, Titanium Dioxide, Water, Xanthan Gum.
Adults and children 12 years of age and older apply at least a 1-inch strip of the product onto a soft bristle toothbrush; brush teeth thoroughly for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: consult a dentist or physician. Store below 86 degrees F (30 degrees C).
If pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.