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Save With Store Brands



Who wouldn't love to buy more at the supermarket with the same budget? Coupons, your Giant Eagle Advantage Card®, specials and Giant Eagle® eOffersTM can all help you save at Giant Eagle®!

There's another way to get more for your dollar — and that's store brands. Giant Eagle® brands cost less than their national-brand counterparts, because the national brands spend more money advertising their products. And, store brands generally taste or work the same as their national-brand counterparts. If you're not 100% satisfied with any of our products, you'll get double your money back.

If you're new to the world of Giant Eagle® store brands — including Giant Eagle® brand, Valu Time® brand, and Top Care® in the Health, Beauty & Wellness Department — you might not realize how much you can save. Here are some facts to consider:

Store brand saving facts

  • If a store brand costs just 50 cents less per unit than your favorite national brand, and you buy four units of that item each week, you can save $100 a year on that item alone!
  • If you spend $100 a week on groceries, and lower your bill by just 10% with store brand substitutions, you save $520 a year. That $520 could cover a month's rent; a mortgage payment, a car payment — or a lot of bills. Or, it could buy gifts for your family and friends, a hotel room, or a flight home.
  • If you spend more than $100 a week on groceries, your savings with store brands will increase dramatically.
  • By substituting store brands for national brands, you free up necessary dollars to spend on other items you need — including prescriptions and dry cleaning.

New to store brands? Give them a try!

If you're shy about store brands, these tips and facts may help you overcome your shyness!

  • Store brands provide the same quality and return as nationally known brands. And, Top Care® over-the-counter medications such as acetaminophen and allergy tablets contain the same active ingredients as their national-brand counterparts. You can save up to 50%, too!
  • When you purchase name-brand cooking staples such as salt, sugar, flour, or frozen vegetables, you may be paying for a name. These products are made of whole and often single ingredients. Does a brand name change the taste or quality of these items? Give them a try for yourself!
  • Start by buying where a brand name may not be important to you, such as coffee creamer, or frozen or canned fruit or vegetables. A positive experience with a store brand may mean you'll be more inclined to try other items in that line.

Store brand products to try

  • Top Care® 500 mg Easy Tabs Acetaminophen
  • Top Care® Regular-Strength Antacid Calcium
  • Valu Time® Mixed Vegetables
  • Valu Time® Cream-Style Golden Corn
  • Giant Eagle® Beef Franks
  • Giant Eagle® Spaghetti
  • Nature's Basket® Corn Chips
  • Nature's Basket® Cage-Free Eggs
  • Nature's Basket® Raisin Bran Flakes
  • Market District® Honeydew Melon Tea
  • Market District® Chocolate-Covered Pretzels
  • Market District® Extra-Virgin Olive Oil



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