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Giant Eagle Introduces New Chainwide eAdvantage Program

New digital savings program provides Giant Eagle Advantage Card® customers with exclusive free products and deep discount offers

PITTSBURGH – Giant Eagle, Inc. today launches its all-new eAdvantage program, bringing customers exclusive savings opportunities digitally, and automatically loaded to a registered Giant Eagle Advantage Card® at www.GiantEagle.com/eAdvantage.

According to the Food Marketing Institute (FMI), consumers have been using digital coupons and online specials more often. Of the consumers surveyed for the 2014 FMI Trend Report, 43% read circulars and exclusive store specials sent through email, and 23% of consumers look online for grocery discount offerings. Piloted in Giant Eagle’s Columbus, Ohio market stores in late 2014, there are already thousands of Central Ohio Giant Eagle customers registered in the new eAdvantage program.

Exclusive Savings and Innovative Convenience

The eAdvantage program is comprised of three unique digital elements: the new Offer of the Week, the integration of the popular eOffers program and the environmentally-friendly option of eReceipts.

The new Offer of the Week program provides free products and deep discounts available exclusively to eAdvantage members. Customers can register by visiting www.GiantEagle.com/eAdvantage, signing up or logging into a Giant Eagle account, and clicking on “Opt In”. Each week, a new Offer of the Week will be automatically loaded onto the customer’s Giant Eagle Advantage Card®. Members will be notified of the Offer of the Week through weekly emails, in-store signage, Giant Eagle social media communication and more. This week, eAdvantage members can receive a free loaf of Giant Eagle white bread.

Customers can stretch their dollar even further with eOffers. Today, the eOffers program allows Giant Eagle customers to choose from more than 100 electronic coupons on popular products ranging from parmesan cheese and ice cream to shampoo and paper towels. New offers on favorite brands are added every week. After signing up on www.GiantEagle.com, all clipped eOffers will be automatically applied to a purchase when scanning the registered Giant Eagle Advantage Card®.

Additionally, the company is introducing a new and environmentally-friendly option that enables customers to have the option to receive electronic receipts. Customers can opt-in at www.GiantEagle.com/eAdvantage to receive eReceipts through email or to be prompted at checkout for either paper or digital copies.

The new eAdvantage program combines the best of the company’s digital savings opportunities. The effort builds on the exclusive offerings and unique ways to save at Giant Eagle including the opportunity to earn fuelperks!® when scanning a Giant Eagle Advantage Card®, great weekly specials, a strong pharmacy offering featuring free blood pressure medicine and more!


About Giant Eagle

Giant Eagle Inc., ranked 33 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with approximately $9.7 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with more than 420 retail locations, throughout western Pennsylvania, Ohio, West Virginia and Maryland.